Candidate Ghosting

How Recruitment Companies Tackle Candidate Ghosting

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Candidate Ghosting

How Recruitment Companies Tackle Candidate Ghosting

​Recently the Vickerstock marketing team ran an online survey asking hiring managers what their biggest grievances were when hiring for a new role. The results spoke for themselves and the highest voted-for was the dreaded candidate ghosting. In this blog, we will explore some effective strategies that recruitment firms can employ to prevent interviewee ghosting and ensure a smooth hiring process for both candidates and employers.

In today's competitive job market, candidate ghosting has become a widespread concern for recruiters and employers alike. The phenomenon of candidates suddenly disappearing during the hiring process can cause significant delays and frustration for companies seeking the right talent. However, recruitment companies are well-equipped to combat candidate ghosting with their expertise and personalized approach. In this blog, we will explore the various ways in which recruitment firms play a crucial role in minimizing candidate ghosting and ensuring a smooth recruitment process for all parties involved.

Building Strong Relationships:

We understand the significance of building strong and trusting relationships with candidates. Our consultants take the time to get to know candidates on a personal level, understanding their career goals, preferences, and motivations. By establishing a genuine connection, we can better gauge a candidate's commitment to the job opportunity, reducing the likelihood of ghosting.

Effective Communication Strategies:

Clear and consistent communication is the cornerstone of preventing candidate ghosting. We maintain regular contact with candidates throughout the entire hiring process. Our consultants promptly respond to inquiries, keep candidates informed about their application status, and provide feedback after interviews. This proactive approach fosters transparency and encourages candidates to reciprocate the same level of communication.

Managing Candidate Expectations:

Uncertainty often leads to candidate ghosting. Recruitment companies play a vital role in managing candidate expectations from the outset. We provide a realistic overview of the job role, company culture, and the entire recruitment process. By setting clear expectations, candidates are less likely to drop out unexpectedly due to misunderstandings or sudden changes.

Creating a Positive Candidate Experience:

A positive candidate experience is a powerful tool in combating ghosting. We understand this and strive to make the entire recruitment journey as smooth and pleasant as possible. From the initial application stage to onboarding, we ensure that candidates feel valued and respected, increasing their commitment to the process.

Implementing Candidate-Focused Technology:

At Vickerstock we leverage advanced technologies to enhance the candidate experience and prevent ghosting. Applicant tracking systems (ATS) and candidate relationship management (CRM) platforms streamline communication, automate reminders, and allow candidates to access relevant information easily. These tech-driven solutions keep candidates engaged and informed throughout the process.

Fostering a Strong Employer Brand:

A reputable employer brand can significantly impact a candidate's decision-making process. We work closely with our clients to highlight the organisation's strengths, culture, and unique selling points. A strong employer brand not only attracts candidates genuinely interested in the company but also deters those likely to ghost in pursuit of other opportunities.

Offering Career Development Support:

Candidates are more likely to engage with a recruitment company that provides value beyond just job placements. We offer career development support, including CV reviews, interview coaching, and career counselling. By assisting candidates in enhancing their skills and employability, we build a sense of loyalty and commitment.


Candidate ghosting is a challenge that can significantly impact the efficiency and effectiveness of the recruitment process. However, at Vickerstock we are well-equipped to tackle this issue head-on. Through personalised communication, managing candidate expectations, creating positive experiences, and leveraging technology, we can minimize the occurrence of ghosting. By emphasizing the importance of strong relationships and promoting employer branding, we create an environment that fosters mutual respect and commitment between candidates and employers. Ultimately, these efforts lead to more successful job placements. If you want to find out more about how Vickerstock can support you through the hiring process, get in touch via the form below.