Marketing Manager

Posted 04 May 2023
Salary Negotiable
Job type Permanent
Discipline Human Resources
ReferenceMarketing Manager_1683194006
Contact NameGlenda Reddington

Job description

Job Title: Marketing Manager

Job Type: Full-time

Location: Belfast City Centre

Job Summary:

Vickerstock are one of the leading specialist recruitment agencies within the Construction, Engineering, Food Manufacturing, Health & Safety and Professional Services industry across the Island of Ireland. We have experienced extensive growth over the last 2 years, doubling our team, moving into a new city centre office space and introducing two new sectors to our growing portfolio.

Our strategic growth plans will see our teams double again over the coming months to enable us to provide a world class recruitment service to help our customers with their recruitment and career objectives.

Your development will be our focus, you will be provided with both OJT and specialist mentorship programmes to enable you to up-skill and enhance your own career aspirations whilst developing and implementing our own commercial and brand objectives.

If you are seeking an opportunity with true career opportunities, a company which will put your career development at the heart of our strategies, provide a supportive and collaborative working environment then this could be your next career move and forward progression.

The successful candidate will be responsible for developing, implementing, and executing strategic marketing plans that will enhance the company's brand awareness and drive lead generation.

Key Responsibilities:

  • Develop, implement, and execute comprehensive marketing strategies to drive brand awareness and lead generation across the North and South of Ireland.

  • Manage all marketing initiatives, this includes Google Analytics, Google Tag Manager, Google Console, SEO management, social media, events, and digital marketing campaigns.

  • Collaborate with the Business Development Managers to create and execute lead generation campaigns that drive qualified leads across their specialist sectors: Construction, Engineering, Food Manufacturing, Professional Services and Environment, Health and Safety.

  • Conduct market research and analyse industry trends to identify opportunities for growth and innovation within our specialised sectors.

  • Website Management: maintaining, updating and refreshing website content regularly.

  • Develop and manage marketing budgets to ensure effective allocation of resources and ROI.

  • Monitor and analyse marketing metrics and KPIs to track performance and make data-driven decisions.

  • Manage the development and execution of content marketing initiatives, including industry specific blogs and individual content with our specialist recruitment consultants.

  • Work closely with the recruitment team to develop and execute effective employer branding campaigns that attract top talent.


  • Bachelor's degree in Marketing or a related field.

  • 5+ years of experience in marketing, with a minimum of 2 years in a management or leadership role.

  • Strong understanding of marketing principles, including digital marketing (Google Analytics, Google Console, Google Tag Manager and SEO Management) branding, and lead generation.

  • Excellent analytical and problem-solving skills, with the ability to use data to drive decisions.

  • Strong leadership and management skills, with the ability to motivate and inspire a team of recruitment consultants.

  • Excellent written and verbal communication skills.

  • Experience in the recruitment industry is a plus.

Desired criteria

  • Experience of marketing within the recruitment industry

  • Experience of CRM and automated marketing systems.

  • Experience of Adobe Premier Pro

What's in it for you

  • Competitive Salary

  • Continued Training and Development

  • Hybrid/work from home Flexibility

  • Birthday off

  • Early Friday finish

  • Work Laptop / Stationary

  • 33 Days Annual Leave

If you're interested in this opportunity and meet the qualifications, we encourage you to apply by submitting your CV in confidence