​Job Title: Marketing Manager

Job Type: Full-time

Location: Belfast City Centre

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Job Summary:

Vickerstock are one of the leading specialist recruitment agencies within the Construction, Engineering, Food Manufacturing, Health & Safety and Supply Chain industry across the Island of Ireland and the UK.

Your development will be our focus, you will be provided with both OJT and specialist mentorship programmes to enable you to up-skill and enhance your own career aspirations whilst developing and implementing our own commercial and brand objectives.

If you are seeking an opportunity with true career opportunities, a company which will put your career development at the heart of our strategies, provide a supportive and collaborative working environment then this could be your next career move and forward progression.

The successful candidate will be responsible for developing, implementing, and executing strategic marketing plans that will enhance the company's brand awareness and drive lead generation.

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Key Responsibilities:

•Develop, implement, and execute comprehensive marketing strategies to drive brand awareness and lead generation across the North and South of Ireland and the UK.

•Event identification and management.

•Collaborate with the Business Development Managers to create and execute lead generation campaigns that drive qualified leads across their specialist sectors: Construction, Engineering, Food Manufacturing, Professional Services and Environment, Health and Safety.

•Write comprehensive bids and identify tender opportunities.

•Conduct market research and analyse industry trends to identify opportunities for growth and innovation within our specialised sectors.

•Website Management: maintaining, updating and refreshing website content regularly.

•Develop and manage marketing budgets to ensure effective allocation of resources and ROI.

•Monitor and analyse marketing metrics and KPIs to track performance and make data-driven decisions.

•Manage the development and execution of content marketing initiatives, including industry specific blogs, graphic design and individual content with our specialist recruitment consultants.

•Work closely with the recruitment team to develop and execute effective employer branding campaigns that attract top talent.

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Qualifications:

•Bachelor’s degree in marketing or a related field.

•5+ years of experience in marketing, with a minimum of 2 years in a management or leadership role.

•Strong understanding of marketing principles, including digital marketing (Google Analytics, Google Console, Google Tag Manager and SEO Management) branding, and lead generation.

•Excellent analytical and problem-solving skills, with the ability to use data to drive decisions.

•Strong leadership and management skills, with the ability to motivate and inspire a team of recruitment consultants.

•Excellent written and verbal communication skills.

•Experience in the recruitment industry is a plus.

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Desired criteria

•Experience of marketing within the recruitment industry

•Experience of CRM and automated marketing systems.

•Experience of Canva.

•Project Management Experience.

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What's in it for you

•Competitive Salary

•Private Health Insurance

•Life Assurance

•Continued Training and Development

•Hybrid/work from home Flexibility

•Early Friday finish

•Work Laptop / Stationary

•35 Days Annual Leave

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If you're interested in this opportunity and meet the qualifications, we encourage you to apply by submitting your CV in confidence

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